Creator / Growth operator / Campaign manager

Selected experience · 2025—2026

200M+

Lifetime views across my work.

A creative eye for content. A network of creators to build with. The experience to turn both into a program.

100M+

Organic views as a creator.

85M+

Views as a coach and campaign manager.

Part of the teams behind nine-figure view counts.

Across recruiting, ideation, and growth.

Personal, managed, and team results are distinguished below. Figures may overlap.

Selected experience

12 collaborations / Results & lessons

Creator · iMessage assistant

Poke

From June 2026

25M+ views in 2 months.
An organic UGC account grown to 50K followers.

I combined viral scripting, talking-head UGC, and constant format iteration to drive 25M+ views in two months and grow an organic UGC account to 50K followers in Poke's most successful campaign. For another iMessage assistant like Persona, this is directly relevant experience: making an unfamiliar product feel useful, personal, and worth sharing.

Reach / Two months

25M+

Views from creator content

Viral scripting + format iteration

Audience / One account

50K

Organic UGC account followers

Attention converted into an audience

What I learned

This was where I sharpened viral scripting and learned how to turn attention into followers. The program ended when Poke was acquired.

Campaign management

Launchpoint
Krea AI & Pump.fun

2026 · Three-month campaign period

80M views in 3 months.
Across two campaigns.

Tackling two giants in generative AI and crypto meant building a different creative strategy for each. I managed rosters of 50–100 creators and five coaches total across the two campaigns. I was promoted to manage campaigns for companies valued in the nine and ten figures, connecting content scouting, creator feedback, and execution across the funnel.

Top of funnel / Earn attention

Scout compelling content, identify the hook, and adapt repeatable formats to each audience: visual possibilities for generative AI; culture and timely narratives for crypto.

Bottom of funnel / Make the next step clear

Shift from broad interest to product understanding with relevant demos and clear CTAs. Different products, different paths from watching to taking action.

What changed at this scale

My job was to spot content worth adapting, turn the strongest ideas into briefs creators could execute, and use my creator relationships to help build the program. Then coach the work, review what landed, and keep improving the formats.

Growth · Ideation · Influencer sourcing

Kalshi

Late 2025 – February 2026

A 100M-view month.
As part of the Super Bowl growth team.

Kalshi reached out to me to run UGC and paid ads. The first program launch didn't work. They kept me on for the Super Bowl sprint, where I contributed ideation and influencer sourcing to a campaign that drove 100M views in a month.

What the first launch taught me

Being able to go viral and being able to run a program are different skills. That first launch taught me that managing creators means managing people, expectations, and execution.

UGC creator → Growth

Methods

October 2025 – February 2026

10M+ organic campaign views.
Hundreds of creators coached.

I joined an early Sideshift competitor as a creator, was promoted into growth, and flew to San Francisco for a work trial. This is where I got good at iteration and created several formats that have since reached nine-figure views.

How I learned to run cohorts

Successful cohorts needed systems, high expectations, and a clear rubric. I learned to give creators a repeatable standard to work toward rather than rely on personal relationships. The format view counts reflect their wider reach over time, separate from the campaign figure above.

Creator · Organic → Paid ads

Cluely UGC program

July 2025 – January 2026

From never posting
to 12–15M views.

I learned virality from Katie Xu and Andrew Lin, and distribution from Roy Lee. I made several videos that passed 1M views each. When the program ended, Cluely kept me on for paid ads.

The foundation

This program took me from having no posting experience to building a track record of content that reached people at scale. It gave me the foundation I brought into later creator and growth roles.

Founding creator cohort

Good Marketing

From January 2026

Daily site visits:
three figures → five figures.

Andrew Shin and Richard Lin brought me into their new agency from the UGC program. I was part of the first creator cohort, reported directly to them, and helped build case studies for their earliest clients. My content drove the lift in daily site visits.

Beyond the view count

This experience connected the creative work to what happened next: people leaving the feed and visiting a client's site.

Coaching · Internal programs

Launch point

2026

A coaching track record
built on $10K–$50K campaigns.

Recruited to coach smaller scale internal programs as Launchpoint shifted from paid ads with athletes to a UGC platform. I worked across Upside, Packz.io, and Rocky. Combined, these programs drove 10M views, with rosters of 5–10 creators each.

The step into coaching

These programs gave me the chance to turn what worked in my own content into guidance other creators could use. That track record led to the larger Krea AI and Pump.fun campaigns.

UGC creator

Capital One Shopping

Creator program

The program's top creator.
Millions of views.

I reached a very different audience from my AI and tech work. The experience pushed me to adapt the content to the people watching, rather than carry the same creative approach into every campaign.

UGC creator

Wispr Flow

October 2025 – January 2026

UGC for Wispr Flow.

I worked as a UGC creator for the program, alongside my other creator and growth roles during this period.

UGC creator · User conversions

Blossom

One-month collaboration

Top creator.
Most user conversions that month.

In one month with Blossom, I became the program's top creator and drove the most user conversions during that period.

UGC creator · Dashboard results

Invo

Creator program

2.3M views.
$1.39 effective CPM.

My Invo creator dashboard recorded 2.3M views, an all-time effective CPM of $1.39, and a top video with 350K views.

Dashboard evidence / Redrawn from screenshot

2.3MTotal views

350KTop video

$1.39Effective CPM · All time

Top video ≈15% of total views. The remaining views came from the rest of the content.

Creator · Dashboard results

Clank.world

Creator program

9.5M views.
$0.40 effective CPM.

My Clank.world creator dashboard recorded 9.5M views at an all-time effective CPM of $0.40.

Dashboard evidence / Redrawn from screenshot

9.5MTotal views

$0.40Effective CPM · All time

A snapshot of the creator dashboard. Shown separately from other campaign totals.

About / Three perspectives

Spot the content.
Find the people. Build the program.

My strength is seeing what makes content work, finding creators who can make it, and bringing them together around a clear direction. I've built that judgment through my own content, growth teams, and coaching. I want to keep sharpening it alongside people who are great at this.

As a creator

I write, film, and test content myself. When I scout a video, I look for the hook, the reason to keep watching, and what another creator could reproduce.

As a growth operator

I tap my creator network and relationships to find people who fit a brief, source talent, and help build a program around a repeatable creative direction.